Ecole de Savignac >> Learning Avenue >> Formations proposées >> Bachelor of Arts >> Programme et calendrier >> Strategic management
Strategic management
Module Summary
The term ‘strategy' can be used in a wide range of ways, and often is, even within the one organisation. In this module, strategy is explored as part of a systematic approach to planning and implementation within a hospitality industry enterprise.
Any hospitality industry enterprise needs to make decisions about the nature and range of their activities, their goals and their future direction. Organisations also have to plan and co-ordinate their activities in order to meet customer needs, ensure resource efficiency and monitor and review business performance. At the same time organisations have to consider the appropriateness of their organisational structures, decision-making processes and implementation procedures. In order to make appropriate decisions there is also the need to take a strategic perspective that considers the implications of actions on the organisation as a whole.The aims of the module are to:
This module supports the development of a general management perspective on business management issues within the hospitality industry. The module builds on previous learning related to the four business functions (operations, marketing, finance and human resource) and the awareness of external factors in the business environment. Business strategy focuses on the interdependence of business activities and aims to develop capabilities in strategic evaluation, choice and implementation.
Learning Outcomes
The learning outcomes in relation to this module are mapped against those of the programme overall. The programme learning outcomes define the knowledge, intellectual skills, transferable skills and key skills that will have been developed by the end of this level of study. By the end of the module you should be able, in the context of this module, to:
1. Analyse and explain the role and responsibilities of the general manager in the implementation of company policies at local level.
2. Examine the accountability and evaluate the effective use of business resources at the level of the general manager within a single unit, recognising and reconciling contradictions and demonstrating skill in defending and communicating solutions.
3. Investigate theories of strategic management and demonstrate their application using decision making models to evaluate their appropriateness within a variety of hospitality contexts.
4. Examine critically key strategies used by hospitality providers (owner managed through to international corporations) to grow their business.
5. Investigate the implications of strategic approaches at functional, business and corporate levels within business situations, predict potential problems and formulate and defend appropriate solutions.
6. Consider the ethical frameworks that impact on the drawing up of business policies; examine existing policies drawn from within the hospitality industry exposing the strengths and weaknesses against ethical business criteria.
7. Identify areas of strategic opportunity specific to a hospitality company; design, present and evaluate a strategic plan considering policy and implementation issues raised.
8. Analyse international growth patterns predicting the impact of current trends on future strategic plans and speculate on future product developments.
Your teacher is Xandra McCarthy
