Ecole de Savignac >> Learning Avenue >> Formations proposées >> European Bachelor >> Programme et calendrier >> Economics and the Business Environment
Economics and the Business Environment
Aims :
To enable students to :
- Understand the breadth and scope of the international hospitality industry
- Understand the origins and development of the hospitality industry
- Appreciate the importance of the industry within the national and international economy
- Examine the hospitality markets and the hospitality business environment
Learning outcomes:
- Recognise the types and characteristics of hospitality enterprises and their owners
- Describe the business environment that hospitality enterprises operate in
- Identify the types of markets for hospitality services
- Review the markets and operating environment for an international hospitality enterprise
Content :
- Nature of tourism and hospitality business
- Structure of industry : Accomodation and food service sectors
- Hospitality markets and consumers
- Location and classification of hospitality operations
- Introduction to demand and supply of hospitality services
- Types of hospitality business organizations
- Hospitality specific legislation
- Role of government, agencies and hospitality organizations
Total learned hours : 200
Your teacher : Nathalie Dumoulin
