Ecole de Savignac >> Learning Avenue >> Formations proposées >> European Bachelor >> Programme et calendrier >> Marketing Principles
Marketing Principles
Aim
To enable students to :
Develop a broad base of knowledge in the developing rôle and function of marketing and its key principles, concepts and activities.
Develop an understanding of the tools applied in analysing the marketing environment and identifying consumer patterns and trends
Learning outcomes
Explain key marketing theories
Appreciate the mechanisms of a competitive market place
Understand the rôle of micro and macro environmental analysis and explain how findings can be used to inform subsequent marketing activity
Apply consumer behaviour theory to improve understanding of current market characteristics and consumer trends
Content
Concepts, principles, definitions and philosophy of marketing
Marketing and promotional mixes
Consumer behaviour, decision making and market segmentation
Roles of,, approaches to and use of marketing research and information
Analytical marketing tools
Building customer relations
Positioning
Creating competitive advantage
New product development and product life styles
Pricing considerations and approaches
Marketing communications
Managing marketing channels
Legal and regulatory frameworks
Number of hours
Total lerner Hours : 200
