Ecole de Savignac >> Programmes >> Formations proposées >> European Bachelor (Bac + 3) >> Programme et calendrier >> Business Strategy
Business Strategy
Aims :
To enable students to :
- Evaluate the role of business strategy in the management of service businesses
- Appreciate the specialist functions in formulating and implementing business strategy
- Critically evaluate and select appropriate strategies to achieve goals
- Synthesise the issues for organisations inherent in strategy implementation
Learning Outcomes:
By the end of the module students will be able to :
- Critically appreciate problems using a wide range of techniques
- Synthesise and apply strategic theories and functional concepts
- Critically review evidence and present rational and justified proposals
Content:
- Introduction to the role, function and concepts of business strategy
- Business environmental analysis
- Managing business change
- Critical evaluation of alternative strategies
- Strategy development
- Strategy implementation
Teaching and Learning Strategies:
- Total Learner Hours: 200
- Contact Hours: 48 consisting of workshops and lectures
Private and directed study: 152 hours
