Ecole de Savignac >> Learning Avenue >> Formations proposées >> MBA en 33 mois >> Programme et calendrier >> Management de l'entreprise >> Marketing et gestion commerciale >> Hospitality marketing
Hospitality marketing
INTRODUCTION
NOMBRES D'HEURES DE COURS : 21 heures (3 jours)
PERIODE D'ENSEIGNEMENT : octobre - 1ère année
FINALITE DE LA SECTION
Hospitality Marketing set out to:
- Critically evaluate marketing theory and apply it appropriately
- Explain and evaluate the principles that underpin the identification, anticipationand satisfaction of customers requirements profitably
- Evaluate and apply the concept of the marketing mix to a business environment
CONNAISSANCES ET COMPETENCES A ACQUERIR
Connaissances
- Introduction to the range of marketing issues and problems faced by organisationsCompétences
- To be able to research, compare and contrast different organisations marketing strategiesSOMMAIRE
- Marketing and the business environment
- Key marketing tools & Techniques
- Marketing Strategies
- Branding
SUPPORTS D'ETUDE
Support fourni par l'enseignant
- Case Studies
- Video
Your teacher is Mike Taylor
